by Stormy Shafer | Feb 12, 2015 | Annual Publicity Events, Marketing, Personal Appearances, Public Relations, Publicity, Publishing
I’m lucky as a freelance marketing consultant to be able to choose the projects I really want to work on, and over the years, my interest in writing and book publishing has led me to work with a number of authors. One of the more interesting and active marketers...
by Stormy Shafer | Feb 11, 2015 | Business books, Entrepreneurship, Marketing, New Tools, Small Business, Social Media, Traditional Marketing
Doug McLennan, founder and editor of ArtsJournal, has a new blog post up this week that I think takes a much-needed look at prevailing attitudes about artists and how they think about and market their work. Too Many Artists or Not Enough Value actually speaks to more...
by Stormy Shafer | Mar 14, 2014 | Uncategorized
As anyone who knows me can testify, I’m a huge proponent of the marketing potential of thoughtfully planned, well-executed social media streams. This low-cost (usually pretty much just the time it takes to populate and manage a stream and some decent graphics)...
by Stormy Shafer | Jul 25, 2013 | Advertising, Marketing, New Tools, Publicity, Small Business, Social Media
Small businesses have forever been on the light end of the stick when it comes to resources to compete with larger corporations with deep pockets and large marketing budgets. So often, they’ve been relegated to using inadequate tools to reach their target...
by Stormy Shafer | Jun 27, 2011 | Uncategorized
It only seems appropriate for my initial post that I should mention the biggest phenomenon to come along in years in the marketing field: Social Media. You may know it by several different of its incarnations — Twitter, Facebook, LinkedIn, YouTube — but...
