Commercial Copywriting Samples – Websites

I write copy for traditional print collateral — brochures, sell sheets, direct mail packages, white papers, catalogs, etc.  — as well as for electronic media, including websites, blog posts, eNewsletters and eBlast campaigns. It’s all about making an emotional connection with your prospect, and my marketing copy philosophy is short and simple: Whoever tells the best story wins.


UltraViolet website graphicUltraViolet

I wrote the copy for this site as a subcontractor to an agency. The client is UltraViolet, a consortium of some of the biggest film studios in Hollywood.


Serenity Day Spa website graphicSerenity Day Spa & Wellness Center

I wrote the copy for this destination-quality spa, which has been my client since it opened more than a dozen years ago. We also handled the complete site update, redesigned to provide consistent visual branding with a new look for the service business’ print materials.

Systemic Perspectives site graphic

Systemic Perspectives

This group counseling practice hired me to write their website copy after seeing what I’d done for one of their colleagues. Copy was just part of this comprehensive website redesign. Though it was a long-distance project that had to go through multiple decision-makers for approval, the job went smoothly and was completed in a reasonable amount of time that pleased the client.

Screen Shot 2013-07-22 at 4.37.11 PMWonder Food Company

An exciting project for a new kind of specialty foods manufacturer.  Wonder Food Company is taking its commitment to providing the snack food market with real choice in quality, organically farmed ingredients sourced from fairly paid small growers incentivized to preserve the native rain forests of their home country  instead of destroying them. I love being part of such an admirable firm that’s doing well by doing good.

Screen Shot 2013-07-22 at 4.44.24 PMThe Parking Pal

We provided copy for the author of the only Parking Survival Guide to New York City. Talk about your niche marketing! As he contemplated a significant revision of his best-selling book in response to the city’s adoption of the new automated municipal meters, the author realized that it was time to bring his website into the 21st century, too. So he hired us to write the copy, develop a new website, and produce the new book.


Other Selected Websites

Harmonic Nutrition

Frog Hollow Farm B&B

Caryn Hill Photographer’s Bio