Mary Shafer brings to all her Word Forge projects more than a quarter-century of experience in the trenches of marketing, sales and communication. She understands the needs of her clients for her to function as both an accomplished wordsmith and a knowledgeable marketing consultant.

Mary draws on her years in newspaper, book and magazine publishing, advertising and marketing to become a valuable partner to her clients. She welcomes the challenge of developing fresh concepts and creating compelling copy that brings them to life.

Mary is comfortable working with CEOs, marketing directors, sales directors, editors and production staff to tailor her words to their most effective use. Her work has helped create effective results in:

Marketing Copywriting

• B2B and Consumer Advertisements
• Marketing Plans
• Media Kits
• Brochures
• Sell Sheets
• Newsletters
• Direct Mail
• Catalogs

Corporate Communications, Publicity and Ghostwriting

• Press Releases & Mailing Databases
• Business Letters & Proposals
• Speeches
• Reports
• Technical Data
• Manuals & Books