Newsletters
Newsletters straddle the line between editorial and advertising content, and so must be done with a high degree of quality to serve their dual purposes of information and promotion. To make them worth readers’ time, newsletters must contain useful editorial information they can use. However, because there are costs associated with producing them, they must also serve a purpose for the company that distributes them. They must carry subtle promotional messages for that company’s products or services that communicate without being blatant sales pitches.
The Word Forge has served many of our clients’ needs with well-received newsletters over the years. We also provide turnkey production services for these newsletters, from conception and editorial calendar development through writing and printing. We serve as an offsite custom publishing house so all our clients have to do is mail the finished pieces to their lists.
View our portfolio of successful newsletter writing. You'll need Adobe Acrobat Reader to view these PDF files. If you don’t have the Reader, you can download it free from Adobe’s website.
• Serenity Day Spa & Wellness Center’s Balance
• C. Rennack & Associates