Ghostwriting Portfolio
When someone else writes a company's corporate communications materials, which will be delivered by its corporate officers or will carry their signatures, it's called "ghostwriting." It's a way to use the professional writing skills of an outside writer to organize the company's ideas in a logical, coherent fashion, and then to express them in a way that generates the desired response, such as:
Full understanding of the company's products and services
Management enthusiasm and employee buy-in for new or existing corporate programs, policies or procedures
Understanding and acceptance of upcoming plans, mergers, acquisitions, etc.
Positive reinforcement in pep talks for slow business times or congratulations for new business
Enhanced company image through formal speaking engagements at conferences or seminars
Expressing the appropriate balance of confidence, enthusiasm and professionalism when pursuing new business.
Credibility and objectivity in corporate executive memoirs or strategic advice books
The end result is powerful communication that issues from the company's prime motivators, giving credibility to those speakers or writers. No one need be aware that the person delivering the message didn't actually create it.
When you know what you need to say but can't seem to put the right words together, contact The Word Forge for professional ghostwriting. We'll quietly make sure the spotlight shines on you.